Sally Hajjar: The Truth Behind Influencers, Celebrity Management & Personal Branding

What really happens behind the scenes of influencer marketing?

In this episode, Luca Allam sits down with Sally Hajjar, Managing Partner at Hugh Management, to explore the world of celebrity management, influencer marketing, public relations, entrepreneurship, and personal branding.

Sally shares how successful creators are built, why authenticity beats follower count, the responsibilities influencers carry, and how social media continues to reshape business, marketing, and society.

A must-listen for entrepreneurs, marketers, content creators, PR professionals, and anyone interested in the future of the creator economy.