About
Most businesses don't have a marketing problem. They have a positioning problem.
Kurt Luidhardt sits down with Chance Benbow, CEO of JDA Worldwide, to explore why brands waste money chasing tactics before they've built a story people actually care about. The conversation traces the growth of JDA, from landing Museum of the Bible to becoming one of the country's fastest growing agencies.
They also dig into purpose driven leadership, building a family business, and why the brands that last don't start with advertising. They start by giving people a reason to care.
Whether you're growing a company, nonprofit, or personal brand, this episode will challenge the order in which most organizations approach marketing.
00:00 Intro
03:20 Building Faith Based Brands
07:25 What a Full Service Agency Really Does
12:54 Big Life's Global Impact
17:21 Building an Agency From Scratch
22:54 Why Values Drive Business
28:16 Family, Legacy, and Leadership
33:14 Why Story Beats Marketing
38:07 Lightning Round
Resources Mentioned:
JDA Worldwide
https://jdaworldwide.com/
Connect with Chance:
https://www.linkedin.com/in/chancebenbow
Museum of the Bible
https://www.museumofthebible.org/
Answers in Genesis
https://answersingenesis.org/
Creation Museum
https://creationmuseum.org/
Ark Encounter
https://arkencounter.com/
Biglife
https://big.life/
📚 Essentialism by Greg McKeown
https://www.amazon.com/dp/0804137382
📚 Mere Christianity by C. S. Lewis
https://www.amazon.com/dp/0060652926
🔗 Connect with Liberty Spenders™:
• Facebook: https://www.facebook.com/libertyspenders
• Instagram: https://www.instagram.com/libertyspenders
• LinkedIn: https://www.linkedin.com/company/libertyspenders
• Rumble: https://rumble.com/c/c-6192506
• YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA
• X: https://x.com/LibertySpenders
🔗 Connect with Kurt and Kristen Luidhardt:
• Facebook: https://www.facebook.com/luidhardts
• Instagram: https://www.instagram.com/luidhardts
• LinkedIn: https://www.linkedin.com/company/luidhardts
• Truth Social: https://truthsocial.com/@luidhardts
• X: https://x.com/luidhardts
Liberty Spenders™ Podcast
Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Kurt Luidhardt sits down with Chance Benbow, CEO of JDA Worldwide, to explore why brands waste money chasing tactics before they've built a story people actually care about. The conversation traces the growth of JDA, from landing Museum of the Bible to becoming one of the country's fastest growing agencies.
They also dig into purpose driven leadership, building a family business, and why the brands that last don't start with advertising. They start by giving people a reason to care.
Whether you're growing a company, nonprofit, or personal brand, this episode will challenge the order in which most organizations approach marketing.
00:00 Intro
03:20 Building Faith Based Brands
07:25 What a Full Service Agency Really Does
12:54 Big Life's Global Impact
17:21 Building an Agency From Scratch
22:54 Why Values Drive Business
28:16 Family, Legacy, and Leadership
33:14 Why Story Beats Marketing
38:07 Lightning Round
Resources Mentioned:
JDA Worldwide
https://jdaworldwide.com/
Connect with Chance:
https://www.linkedin.com/in/chancebenbow
Museum of the Bible
https://www.museumofthebible.org/
Answers in Genesis
https://answersingenesis.org/
Creation Museum
https://creationmuseum.org/
Ark Encounter
https://arkencounter.com/
Biglife
https://big.life/
📚 Essentialism by Greg McKeown
https://www.amazon.com/dp/0804137382
📚 Mere Christianity by C. S. Lewis
https://www.amazon.com/dp/0060652926
🔗 Connect with Liberty Spenders™:
• Facebook: https://www.facebook.com/libertyspenders
• Instagram: https://www.instagram.com/libertyspenders
• LinkedIn: https://www.linkedin.com/company/libertyspenders
• Rumble: https://rumble.com/c/c-6192506
• YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA
• X: https://x.com/LibertySpenders
🔗 Connect with Kurt and Kristen Luidhardt:
• Facebook: https://www.facebook.com/luidhardts
• Instagram: https://www.instagram.com/luidhardts
• LinkedIn: https://www.linkedin.com/company/luidhardts
• Truth Social: https://truthsocial.com/@luidhardts
• X: https://x.com/luidhardts
Liberty Spenders™ Podcast
Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
Learn more about your ad choices. Visit megaphone.fm/adchoices