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AI Loops Are Useless Unless They Do This
23 June 2026

AI Loops Are Useless Unless They Do This

Leveling Up with Eric Siu

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Everybody technical is talking about loops right now. But almost nobody is asking the real question: how do you apply loops to your business if you're a founder, operator, or marketing leader instead of an engineer?

Chapters:
00:00 Why Everyone Is Talking About Loops
00:55 Applying Loops To Business
01:46 The Old Way: Prompting & Chatting
03:27 The Four Traps Of Demonstration Mode
05:20 Build, Measure, Escalate
07:53 The Pre-Meeting Context Filler
09:44 The Resolver Loop
11:26 Not Everything Should Be A Loop
12:46 The Build-Measure-Escalate Worksheet
14:05 The EO/SEO Content Operating System
15:28 Defining Your Definition Of Done
16:10 The Loop Is Only Real With Receipts