8/21/2026 The Algorithm Trap: Why Raw Social Media Views Equal Zero Profit
Leading Leaders Podcast with J Loren Norris
8/21/2026 The Algorithm Trap: Why Raw Social Media Views Equal Zero Profit
EPISODE 1844
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ABOUT THIS VIDEO
The Algorithm Trap: Why Raw Social Media Views Equal Zero Profit
The myth of "going viral." Business owners and creators must understand why chasing millions of random clicks is a waste of capital. Deep message integrity and targeted high-intent lists always beat generic popularity. The idea of generating millions of view is a laudable endeavor. Buying the ads, creating the perfect reel, short or āgramā is a skilled craft that few have truly mastered. In fact with the ever changing, ever moving target known as the algorithm (a shoggoth all its own) it amazes me some people can sell a strategy or service to make a campaign go viral. But they do.
I have seen the often hollow promise that a specific format applied to the video of a relatively unknown creator will suddenly go from 400 to 4,000,000 view just by changing āthis one thing.ā Hereās a secret many donāt want you to know. Chasing the approval of the algorithm and chasing your ideal client are not the same. I hate to say it like this but itās like trying to please two lovers. Each relationship āalgorithmā and āavatarā are different. What pleases one doesnāt necessarily please the other.
The random viral clip phenomenon also leads me to believe few people know how or why a clip explodes, trends, get the attention of the masses. When it does, aside from making your name known, does such exposure actually do good things for your business?
If you suddenly have 4,000,000 views, new followers, viral shares and 1% became new customers over night, could you serve them all well? Can your current system onboard, track and serve 40,000 new customers?
Could you stay on brand and not compromise your convictions?
Slowing down your growth arch and being more intentional about which new customers you attract will serve your base and your next phase of expansion much better. Consider strategic interview slots, on podcast where you can speak directly to a high-trust audience base and get your story straight with StoryPower!
The Executive Studio Intensive ($8,500/ 8 hrs) Invites leadership teams to bring their ideas into our 1,100 sq. ft. facility to build their master brand video asset. We are not an ad agency. We are not a PR firm. We are not a social media branding company. We are an independent media company focused on crafting message, attitude, brand, culture and narrative through StoryPower and assisting our clients to capture it with excellence.
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š Website: jlorennorris.com
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