20 July 2026

7/20/2026 LINKEDIN FOR LEADERS: DRIVING PROFESSIONAL AUTHORITY

Leading Leaders Podcast with J Loren Norris

About

EPISODE 1827

“Billionaires will tell you, the more hands you shake the more money you make. Social media is an easy handshake, not always a direct transaction. Know the difference.” J Loren Norris

LinkedIn for Leaders: Driving Professional Authority

Let’s focus on B2B relationship building. When I say to potential clients they should engage with stories over product dumps, feature vomits and benefit barrages they often reply “No one else is doing that.” That is a large portion of my point. Doing what everyone else is doing is not unique.

Strategies for crafting promotional hooks which convert profile viewers into premium coaching clients or partners starts with a solid profile. Telling a story in your social profiles is an art form which requires great diligence.

This story in itself should contain the “7 C’s of the StoryPower Method.” Here are FOUR of them.

CONTEXT

CLARITY

CREDENTIAL

CREDIBILITY

If your profile, your banner, your initial engagement starts with a StoryPower qualified story every virtual handshake will leave a worthwhile lasting impression - a healthy seed for future business.

RESOURCES MENTIONED IN THIS VIDEO:

🚀 Book Your Private Story Audit with J. Loren: https://pci.jotform.com/form/222696275293163

🎙️ Listen to the Leading Leaders Podcast: Leading Leaders Podcast by StoryPowerAcademy.com Studio with Host and Coach J Loren Norris

ABOUT J. LOREN NORRIS

J. Loren Norris is a John Maxwell Certified Coach, US Air Force Veteran, and the Founder of StoryPower Academy. With 30+ years of experience speaking to audiences of up to 40,000, Loren helps leaders and influencers tell better stories, better.

CONNECT WITH LOREN:

🌍 Website: jlorennorris.com

🔗 LinkedIn: https://www.linkedin.com/in/jloren

🐦 X (Twitter): https://x.com/jlorennorris

#StoryPower #LeadershipCommunication #PublicSpeaking #JohnMaxwellTeam #ExecutiveCoaching