🇬🇧 EN - Cognac, Champagne, Whiskey: Pernod Ricard is reinventing spirits tourism

How do certain châteaux, distilleries and wineries cease to be production sites and become destinations in their own right?In this new episode of Le Prisme du Luxe, Solange Charvoz sits down with Laura Sileo Pavat, Global Brand Homes Director at Pernod Ricard — at the helm of one of the world's largest Brand Home portfolios in the wine and spirits sector. Leading more than 22 iconic sites (from the cellars of Champagne to the distilleries of Kyoto, from Cognac to Kentucky, all the way to the world's northernmost Brand Home on an Orkney island), she unpacks what she calls "places of truth": spaces where a brand can no longer lie, neither to its consumers nor to its guests.🎙️ HIGHLIGHTS:— The strategic definition of a Brand Home— The evolution of brand tourism, from cost center to business pillar— The staggering difference between service, experience, and transformation— Her creative trinity, required before every project: feel, think, say— Regenerative hospitality and its ambition beyond sustainability— Gastronomic collaborations (Alexandre Mazzia in Cognac, Pierre Gagnaire in Champagne)— The role of spirits and wine tourism in brand strategy— Her inspirations: Joe Pine (The Experience Economy, The Transformation Economy), Paul RalphIf you enjoyed the conversation, take 10 seconds to leave 5 stars — they help Le Prisme du Luxe grow.ABOUT LE PRISME DU LUXE:Le Prisme du Luxe is a podcast exploring the luxury industry through the women and men who are transforming it. Hospitality, perfumery, fashion, wines & spirits, gastronomy, art de vivre — each episode decodes the shifts of a sector in the midst of reinvention.This podcast is a production of PRISME. I'm Solange Charvoz, founder of PRISME. I work with Maisons to tell their story with authenticity — from strategy to the formats that bring it to life.Does this topic resonate with you? Reach out on LinkedIn, or write to solange.charvoz@agenceprisme.com.FOLLOW ME:🌐 Website: https://agenceprisme.com📸 Instagram: @solangecharvoz💼 LinkedIn: www.linkedin.com/in/solangecharvoz🎧 LISTEN TO THE AUDIO EPISODE: https://linktr.ee/LePrismeduLuxeEditing: Pauline Filippelli & Marine Mossot#LePrismeDuLuxe #BrandHomes #PernodRicard #LauraSileoPavat #Spirits #Wines #Hospitality #SpiritsTourism #WineTourism #Luxury #Champagne #Cognac #Distillery #TransformativeTravel #LuxuryHospitalityPlease drink responsibly.