This week on Ladies of Liverpool, Leanne Campbell is joined by Liverpool fashion designer Caroline Oates for a brilliant conversation about creativity, determination and building a business from scratch.
From selling her handmade designs on Greatie Market to establishing her own successful fashion label, Caroline shares her journey through Liverpool's fashion scene, the challenges of working for herself and why she's never been afraid to do things her own way. Expect plenty of laughs, fashion memories and some brilliant stories along the way!
From an early age, Caroline knew she wanted to be a fashion designer. Growing up in Liverpool, she developed a love for bold colours, unusual fabrics and creating clothes that stood out from the crowd. While other children were happy wearing what was in the shops, Caroline was already altering outfits and putting her own stamp on everything she wore.
She takes Leanne back to the Liverpool fashion scene of the 1980s and 1990s, sharing memories of working at C&A, studying fashion design and discovering her passion for creating clothes that made people feel special.
Determined to become her own boss, Caroline began making garments using equipment at college before taking her designs to Greatie Market in Liverpool. With very little money, plenty of ambition and a refusal to take no for an answer, she gradually built a loyal customer base and established her own independent fashion business.
Caroline shares the highs and lows of running a fashion label, from finding customers and sourcing fabrics to adapting to changing trends, social media and the challenges facing independent designers.
The conversation also explores the special relationships Caroline has built with her customers over the years. Some have been coming to her for decades, trusting her to create outfits for birthdays, weddings and other important occasions. For Caroline, it's about much more than making clothes – it's about helping women feel confident, comfortable and beautiful in what they wear.
Along the way, Leanne and Caroline reminisce about Liverpool's legendary nightlife, the fashion trends of the 80s and 90s, and the importance of staying true to your own style.
With plenty of laughs, honest advice and inspiring stories, Caroline proves that success doesn't always mean building the biggest business. Sometimes it's about doing what you love, knowing your customers and creating something you're genuinely proud of.
Whether you're interested in Liverpool fashion, independent designers, starting your own business or the stories behind successful local women, this episode is packed with inspiration, nostalgia and a few valuable life lessons.
Hosted by: Leanne Campbell
Special Guest: Caroline Oates
Sponsored by: Diane Marshall Hair Extensions
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