Segment: TikTok Is 90% of My Business - Small Business Owners Need to Get Serious About Value

From making 800K on TikTok and not caring what anyone thinks to building an international feminine hygiene brand by teaching instead of just selling, and why the brutal truth about social media success is that you don't just post products and expect people to care because no one needs your camera until you show them the quality difference between phone footage and professional camera footage, the young woman who started with nothing but a Snapchat account and made over 20,000 cedis in the first 24 hours by posting one product and paying influencers proving that when you give value people will pay upfront without even asking for payment on delivery, the explosive first day that brought over 100 orders and overwhelmed her supplier who quit after just 24 hours saying it was too stressful when customers were ready to pay and wait because she wasn't just selling she was teaching ladies about feminine hygiene that Africans are never taught at home, the bold move of ordering 3,000 pieces wholesale when the first supplier couldn't handle the demand and then jumping to 10,000 pieces even though it sold out the same day and angry customers thought she had scammed them, the year spent investing 80,000 Ghanaian cedis in influencer marketing to make sure her products were on the minds and lips of people before she even touched Instagram or TikTok proving that the first year should be about building trust not just making money, the Snapchat accounts that kept getting reported and taken down by competitors forcing her to move to WhatsApp where 600 people texted her in one day to save their contact because they were actively looking for her, the 2024 decision to finally start posting on TikTok which now drives 90 to 95 percent of her business compared to the 20 percent Snapchat brought because she focused on giving value and teaching instead of dancing and fooling around, the wisdom that every business has value and if you're selling clothes you show people how to style them and if you're selling shoes you teach them what to match with their dress because posting products alone means nothing when people don't understand why they need what you're selling, the revolutionary approach of being explicit and confident about feminine hygiene topics when other Ghanaians are scared to mention those things creating a unique space where mothers and pastors' wives and celebrities come to learn from her, the 12 to 15 FDA approved products she now carries with plans to launch her own production line starting with probiotics and custom feminine washes after traveling to China to find manufacturers who understood her specific ingredient requirements and target customer needs, the trip to China where she was very specific about ingredients and who she was trying to serve refusing to rush the process because she wants to go through it properly and get samples approved before committing to large scale production, the constant video creation whether she's traveling or at home because she's always working to put something good out there for her audience, the post about making 800K on TikTok that people didn't believe but she didn't care because the money was in her account not theirs and if you're going to be on the internet promoting your business you cannot care about what people say



Guest: Charity Boateng (Femlas Founder)



Host: Derrick Abaitey