How broadcast stations can turn “Best Of” into a 6-figure revenue engine

For decades, “Best Of” programs have been associated with newspapers. But broadcast stations are increasingly discovering they may be even better positioned to win in this space.

Julie Foley of Second Street joins Ryan Welton to explain how TV and radio stations are:

Generating six-figure annual revenueGrowing newsletter lists by thousandsCapturing first- and zero-party dataBuilding stronger advertiser relationshipsUsing self-serve e-commerce tools to unlock new revenueAdding text-to-vote for incremental upsell

We discuss real-world examples, including stations in Myrtle Beach, Biloxi, and Kentucky that are seeing measurable results.

Julie also breaks down:

• How to structure a nomination, voting and winners phase

• What categories work best for broadcast

• Why mindset — not market size — is often the biggest barrier

• How to shift sales conversations from impressions to ROI

If you lead revenue, audience development or digital strategy at a local station, this episode offers a practical roadmap.

🔗 Learn more: lab.secondstreet.com

📧 Contact Julie Foley: jfoley@uplandsoftware.com