Beyond advertising: Todd Handy on monetizing local content

Local newsrooms have more valuable assets than they may realize. The challenge is figuring out how to turn those assets into sustainable revenue.

Todd Handy, founder and chief revenue officer of Disruptive Impact, joins Ryan Welton on Keep It Local to discuss his new Local Media Innovation Insights report, Monetizing Local Content.

In this conversation, Todd explains:

Why audience trust, community connections and first-party data have real business valueHow newsrooms can diversify revenue without abandoning their existing businessesWhy events are an opportunity for local media organizations of all sizesHow to choose which revenue initiative to launch firstWhere AI can help media companies grow revenue and operate more efficientlyWhy measuring churn, recurring revenue and profitability is essential

Todd also shares a practical 90-day framework for strengthening advertiser relationships and developing recurring revenue.

Resources:

Local Media Association: https://www.localmedia.org/

Disruptive Impact: https://disruptiveimpact.co/

Keep It Local is produced by Local Media Association and hosted by Ryan Welton.