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Desmond Koolen: What Brands Get Wrong About Gen Alpha
18 September 2026

Desmond Koolen: What Brands Get Wrong About Gen Alpha

Kaya 959

About
Viral sensation turned Gen Alpha voice, Desmond Koolen (the "I Feel Good Kid") joins FEEL GOOD straight from the Nedbank IMC Youth Panel to talk confidence, culture and what brands need to understand about young audiences today. Kaya 959 Website