Why breakfast deals in Japan are CRAZY now | Japan Station 202
01 April 2026

Why breakfast deals in Japan are CRAZY now | Japan Station 202

Japan Station: Deep Dives into Japanese Culture, Language & Society

About

On this episode of Japan Station, we're talking about the rise of Japan's $3.5 billion breakfast industry and why Japan is currently in the midst of it's 4th "breakfast boom."

👉Topics Discussed

    What a typical Japanese breakfast consists of The history of breakfast in Japan Breakfast in the Edo Period Breakfast in Edo vs Kansai during the Edo Period Japan's four "Morning Booms" What 'morning" (モーニング, mōningu) is The origin of "morning" in Aichi Prefecture The rise of kissaten (cafes) in 1950s Japan About Rūe Burajiru (ルーエぶらじる), a restaurant in Hiroshima thought to have been the first to offer "morning service" (モーニングサービス, mōningu sābisu) The rise of McDonald's breakfast in Japan The rise of hotel breakfasts in Japan Whether you should get breakfast in hotels About Toyoko Inn's "free" breakfast About the 2010 breakfast boom About Japan's pancake boom About the fourth morning boom going on now Why more restaurants in Japan have started offering very cheap breakfast options How restaurants in japan are trying to offer breakfast for 300 yen or less About Saizeriya's breakfast service "Asasaize" About KFC's breakfast options Why breakfast options are so cheap in Japan About service at gyudon places like Yoshinoya and Sukiya About breakfast at Sakaba Fukuro in Ikebukuro And much more!
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