Working With Trust: Fiona Campbell Arrand on Leadership, Coaching and Building Real Confidence

In this episode of It’s Your Business, Kath is joined by Fiona Campbell Arrand from The Professional Growth Company for a fascinating conversation about coaching, communication, leadership and the power of trust in business.

Fiona shares the remarkable journey that shaped her work, from starting out in the civil service and becoming one of the youngest air traffic control assistants in the UK, to working in sales across the Middle East with major companies including Xerox and Yellow Pages, before eventually building her own coaching and leadership development business. With decades of experience behind her, Fiona brings both depth and honesty to the conversation, along with a clear sense of what truly helps people grow in business. 

Kath and Fiona talk openly about the modern coaching world, the difference between real expertise and surface-level labels, and why effective coaching in a business setting often needs more than just questions. Fiona explains how her work combines coaching, mentoring and training, supported by over 35 years of experience in NLP, to help people communicate better, lead more effectively and build stronger teams. 

A big theme of this episode is trust. Fiona shares how the idea for her book Working With Trust grew from conversations with her late husband Duncan, whose leadership style deeply influenced her. Together, Kath and Fiona explore why trust is at the heart of effective leadership, what breaks it, what builds it, and why things like truthfulness, respect, support and timeliness matter so much in teams and organisations. 

This is a thoughtful and inspiring episode for leaders, coaches, managers and business owners who want to grow their confidence, strengthen their communication and lead in a way that creates trust, not just compliance. Fiona’s story is rich with experience, and her insight is both practical and deeply human.

Here is Fiona's website https://www.theprofessionalgrowthcompany.com/

Buy the book here:

https://www.amazon.co.uk/Working-Trust-compassionate-empathic-leadership

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