From Surviving to Superstar - Lara Harrison on Building a Business That Gives People Their Time Back

In this episode of It’s Your Business, Kath is joined by Lara Harrison, Managing Director of Superstar PAs and Entrepreneur in Residence at UCLan, for an honest and inspiring conversation about resilience, entrepreneurship and why business owners do not have to do everything themselves.

Lara shares how she left an unsafe home at just 16 with only a small income, a rented room and a determination to build a better life. After learning to support herself from a young age, she joined the RAF before moving into a successful career across insurance, banking and corporate business.

Following a difficult final year at HSBC, Lara made the decision to walk away without a clear plan. A chance conversation with her beautician led to her first freelance personal assistant role, and Superstar PAs was born. What began with Lara helping a handful of clients with presentations, organisation and administration has grown into an established agency with a trusted team of UK-based virtual assistants.

Kath and Lara also challenge some of the common misconceptions around virtual assistants. A VA can do far more than answer emails. From diary management and contracts to social media, events, client gifts, podcast uploads and business administration, the right support can remove the tasks that keep business owners away from clients, marketing and growth.

Lara explains why outsourcing is not simply about saving a few hours. It can reduce overwhelm, create mental capacity and help business owners spend more time working on the business rather than constantly being trapped inside it. She also shares how Superstar PAs carefully supports clients through the process of delegating, starting with one task at a time and building a genuine working partnership.

This is a powerful episode about turning adversity into independence, learning to let go, and building a business and a life that work on your own terms.

Lara's website is here: https://www.superstarpas.com/

This episode is sponsored by Be Better Networking Hubs https://betternetworking.co.uk/

Want to start YOUR own Podcast? 

Your Fairy Podmother®️www.fairypodmother.co.uk