From Creativity to Connection: Helen Clarke on Bright Red Digital, WIBN and Building Businesses That Get Seen

In this episode of It’s Your Business, Kath is joined by Helen Clarke, marketing director and co-owner of Bright Red Digital, owner of the Women in Business Network North Lancashire, and marketing director at WIBN HQ, for a lively and inspiring conversation about creativity, marketing, networking and business growth.

Helen shares her wonderfully varied business journey, from studying fashion and building her own clothing line, to running a music pub, managing Oxfam’s first vintage boutique, and eventually stepping into the world of digital marketing. Along the way, she built a career rooted in creativity, people and community, all of which now feed directly into the businesses she leads today. 

Kath and Helen explore the story behind Bright Red Digital, a full-service agency helping small and medium-sized businesses get seen online through everything from websites and social media advertising to software development and strategy. Helen explains why good marketing is never one-size-fits-all, why businesses need to understand what they actually want before spending money, and why measuring results matters just as much as creating content. 

The conversation also dives into Helen’s role in WIBN, the Women in Business Network, and how what started as a personal need for meaningful networking turned into opening and growing multiple groups across North Lancashire. Helen talks about why women’s networking works differently, how powerful the right room can be, and what happens when women have a space to connect, support each other and grow in confidence together. 

This is an uplifting and insightful episode about finding the right fit, following what lights you up, and building businesses and communities that help people be seen, supported and successful.

https://brightred.digital/ - Bright Red Digital

https://wibn.co.uk/page/Find_A_Local_WIBN_Meeting - Find your local WIB

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