Where strategy meets Soul: reimagining tourism in Pakistan
02 May 2025

Where strategy meets Soul: reimagining tourism in Pakistan

Islam Channel

About

On this episode of the IC Podcast, Journalist Meriem Ismail speaks to the inspiring Sadia Baber.


From working on brand strategy with global names to launching a purpose-driven travel and luxury business, Sadia is on a mission to educate, elevate, and transform the tourism industry in Pakistan.


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