About
Today's guest is Richard Conduit, founder of SAVVii Media, a performance marketing agency specialising in paid traffic, lead generation, and helping businesses scale using smart, measurable advertising. Richard has been in the paid ads game long enough to have seen platforms change dramatically from those early days of manual targeting to today's AI-driven automation. If you want straight-talk insights on what actually is working right now with paid ads and what to avoid, then this should be a really useful conversation.