Irina Poddubnaia, Unlocking the Power of Customer Journeys - Innova.Buzz 563

Our guest in this episode is Irina Poddubnaia, founder of TrackMage - software for package tracking that increases sales and customer retention by providing an outstanding post-purchase customer experience. Her journey started from running a fulfillment center in China for 2.5 years (without speaking Chinese) and went to launching a SAAS company completely remotely without external funding and running it successfully to this day.

In our conversation Irina talked to me about

how to focus on getting extra sales from existing customers, rather than just chasing new customers; optimizing the customer journey and how to provide an amazing customer experience throughout the entire customer journey;when is the best time to ask for a review.

Listen to the podcast to find out more.