S4 Ep80: The Superscript IP Revolution: Why a Tiny Symbol Is Disrupting a Trillion-Dollar Industry and replacing the superscript TM
Igniting Souls Podcast with Kary Oberbrunner
What if the most powerful innovation in intellectual property isn’t a new law, platform, or technology, but a tiny symbol?
In this episode, Kary Oberbrunner and Katie Rubino unpack the rise of ᴵᴾ and why they believe it represents a fundamental shift in how creators, entrepreneurs, authors, speakers, and businesses protect their ideas in the age of artificial intelligence.
For decades, people have relied on ™ to signal ownership. But does a trademark symbol actually protect an idea, process, framework, keynote, manuscript, or business concept before formal registration? And what happens when AI can copy, learn from, and distribute intellectual property at unprecedented speed?
Kary and Katie explore:
The origins of the ᴵᴾ movement
Why creators are rethinking traditional intellectual property strategies
The limitations of relying solely on ™
How AI is accelerating the need for faster protection methods
The difference between claiming ownership and documenting ownership
Why proof, provenance, and chain of custody are becoming essential in the digital economy
How ᴵᴾ is challenging long-held assumptions about intellectual property protection
Whether you’re an entrepreneur, author, inventor, speaker, artist, startup founder, attorney, or business owner, this conversation will challenge how you think about protecting what you create.
The future belongs to creators. The question is whether their ideas will be protected or become someone else’s competitive advantage.
™ claims it. ᴵᴾ proves it.
PROTECT your first idea FREE ► https://instantip.app/