The Market-Launch Playbook: How Operators Enter New Geos Without Burning Their Budget

In this episode, we break down how operators enter new markets without overspending, revealing the strategies that consistently work across geos like Brazil, Japan, and Sweden. From smart soft launches and controlled traffic testing to affiliate pacing, payment localisation, and tailored player journeys, we explore how operators avoid the common budget traps that derail expansion.

A concise, insight-packed look at how to launch with precision, scale sustainably, and build long-term traction in new territories. Tune in.