The Hidden Metrics: Which KPIs Affiliates Care About That Operators Don’t

Affiliates and operators often speak different “numbers languages”—but which KPIs matter most that operators tend to ignore? In this episode, we dive into the hidden metrics affiliates track, from EPC and click-to-deposit ratios to retention and chargebacks, and reveal why overlooking them can cost operators more than they realize. Tune in for insights that bridge the gap between traffic efficiency and long-term player value.

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