Episode 72 - John Keating - Dark Horse

In this insightful podcast episode, Chris Simmance, The Agency Accelerator, speaks with John, the leader of a thriving agency called Dark Horse. John discusses his journey from a dissatisfied customer of digital marketing agencies to setting up his own agency as a response to the poor treatment he felt smaller companies received. He shares his philosophy of prioritizing the impact of their work on clients' lives over mere trend lines and KPIs. The discussion also delves into common challenges faced by agencies and the importance of trusting one's instincts. John shares his belief that instead of focusing solely on standing out, agencies should stand up for what they believe in. The conversation offers insights into the balance of logical and emotional aspects of running a business, highlighting the value of a purpose-driven approach to business operations.