Episode 22 - Patrick Hathaway - Sitebulb

Summary

Patrick, the co-founder and CEO of Sitebulb, discusses the value of Sitebulb for SEO agencies and the importance of clear explanations in audits. He highlights the need for efficiency and proactivity in agencies and the benefits of Sitebulb's prioritization feature. Patrick also shares a funny feature request and emphasizes the importance of effective communication in agencies. He concludes by discussing the challenges of overcoming switching costs and the need for agencies to adapt and choose the right tools.

Takeaways

Sitebulb is a website auditing tool designed to make audits easier and more efficient for SEO agencies.

Clear explanations and prioritization are crucial in audits to help agencies communicate effectively with clients and developers.

Efficiency and proactivity are key traits of successful agencies, and Sitebulb helps agencies achieve these goals.

Effective communication, both within the agency and with clients, is essential for implementing audit recommendations and improving websites.

Chapters

00:00 Introduction and Elevator Pitch

03:01 Sitebulb's Value for SEO Agencies

04:12 Sitebulb's Focus on Website Audits

06:04 The Importance of Clear Explanations in Audits

07:25 Training and Communication in Agencies

09:08 Efficiency and Proactivity in Agencies

10:43 The Tangible Benefits of Sitebulb

11:43 Weirdest or Funniest Feature Request

13:08 Prioritization and Efficiency in Website Audits

14:54 Choosing the Right Rabbit Hole in Audits

15:48 Effective Communication in Agencies

20:08 Overcoming Switching Costs in Agencies

23:06 Adapting and Choosing the Right Tools