Episode 21 - Mark Colgan - Agency Sales Design

Summary

In this podcast episode, Chris Simmance interviews Mark Colgan, an agency advisor and partner, about his experience in B2B sales and marketing. Mark shares his insights on building a pipeline and seeing results, as well as the value of working with agencies. He emphasizes the importance of onboarding and communication with clients, and highlights the need for agency owners to have confidence in their services and selling abilities. Mark also discusses his opinions on AI copywriting tools and the misconception of needing a high volume of leads. Overall, the conversation provides valuable advice and lessons for agency owners.

Takeaways

Understanding the ideal customer profile is crucial for building a pipeline.

Focus on the closest opportunities in the pipeline and follow up with past business.

The handover process and onboarding experience can make a significant impact on client satisfaction.

Confidence in selling and the service being offered is key to success.

Beware of the misconception that a high volume of leads is necessary for agency growth.