Episode 20 - Ginny Nicholls - Interim Digital

Chris Simmance, The Agency Accelerator, speaks with Ginny Nicholls from Interim Digital on the digital agency podcast, delving into the transformative world of agency growth through external partnerships. They explore the unique model of Interim Digital, a collective of seasoned agency freelancers, and its mission to bolster agencies with senior-level support on demand. The conversation illuminates the evolving agency landscape, highlighting the strategic advantage of integrating freelance expertise to enhance capacity and skill sets without the commitment of full-time hires. Nicholls shares insights on the genesis of Interim Digital, born from a blend of agency experience and freelance flexibility, aiming to bridge the gap between agencies and high-calibre freelancers. They discuss the challenges and opportunities in fostering successful collaborations, emphasizing the importance of cultural fit, communication, and mutual respect to unlock a synergy that propels agency growth and innovation.