Episode 19 - Trenton Moss - Team Sterka

Chris Simmance, The Agency Accelerator, speaks with Trenton Moss from Team Sterka in a captivating podcast episode. Moss, celebrating two decades of agency experience, shares his journey from founding and growing his own UX agency to its eventual acquisition. He candidly discusses the challenges and triumphs of agency life, including a significant revenue uplift from a successful client leadership program he implemented. This program, focusing on emotional intelligence and client engagement, not only enhanced revenue but also fostered a flourishing agency culture. Post-acquisition, Trenton found his niche in addressing a common agency problem - client leadership - through his new venture, Team Sterka. He elaborates on the importance of agencies having a clear, ambitious vision and the ability to differentiate themselves in a competitive market. The conversation delves into the nuances of agency dynamics, the significance of long-term strategic planning over short-term gains, and the critical role of unique value propositions in standing out in the 'blue ocean' of the industry.