Chris Simmance, The Agency Accelerator, speaks with legal aficionado, Steve Kuncewicz, in an enlightening discussion about the intersection of law and creativity within the agency landscape. Steve imparts his wisdom on how he aids agencies in their growth and sustainability through his expertise in legal matters. The podcast takes listeners through insightful conversations around the importance of having non-disclosure agreements during pitches, maintaining strong contracts, and the often overlooked art of managing legal affairs within an agency. Steve reveals his admiration for the โcreative alchemyโ of agency life, touching upon the exciting challenges that come with shifting industry trends, such as the impending death of the first-party cookie. This episode also provides an exploration into the critical role collaboration plays in agency success, underpinned by the necessity of having robust legal support to navigate an ever-evolving industry landscape.