Chris Simmance, The Agency Accelerator, speaks with Joe Davies, the co-founder of FatJoe, a platform providing outsourcing services to agencies primarily for link building and content creation. Born out of frustration with existing outsourcing solutions, Joe and his team envisioned a platform that simplifies the process of ordering services, offers reliable delivery times, and provides excellent customer service. Today, FatJoe has a full-time team of about a hundred writers and has built relationships with bloggers across various industries, continually expanding their outreach. Besides link building and content creation, they offer services such as video production, press releases, HARO, business citations, and infographic design. Reflecting on his journey, Joe appreciates the diversity of agencies he gets to work with and admires how many have adapted to become leaner, often outsourcing deliverables while keeping strategy in-house.