Holiday Wishlist: Consumer Insights for Retail Readiness — With Kassi Socha and Suzanne Schwartz

In this episode, Gartner analysts Kassi Socha and Suzanne Schwartz discuss how marketing leaders need to shift their holiday strategy to meet the expectations of skeptical consumers. 

For consumers, the fear of continual price increases, lack of discounts, and continued supply disruptions means they are prepared to shop earlier, focus on value, and adopt omnichannel solutions that remove hybrid shopping barriers. To exceed consumers’ expectations, brands must make it easy to find and share holiday gift inspiration, be transparent about pricing, and make shopping seamless and fun — across online, in-store, and everything in between.

Kassi Socha is a Gartner analyst covering e-commerce, digital marketing, and consumer insights. Kassi has spent more than 10 years leading digital and customer strategies for fashion, beauty, and consumer tech brands, including Nordstrom and Drybar.

Suzanne Schwartz is a Gartner analyst covering omnichannel campaign management, orchestration, and mobile marketing. She advises on multichannel marketing strategy and execution, orchestrating campaign execution across channels, scaling marketing content across channels, analyzing cross-channel campaign performance, and mobile marketing strategy. Suzanne has more than 12 years of global marketing experience across a range of industries including retail, e-commerce, IT, advertising, apparel, personal care, and luxury.