#Hashtags, The Gartner Marketing & Communications Podcast

About this podcast

Tune into #Hashtags, A Gartner Marketing and Communications Podcast, to get the inside scoop on timely topics for marketing and communications professionals. We’ll sit down with some of our best thinkers to share practical tips and strategic insights to help you stay ahead of the curve and add value to your organization.

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#Hashtags, The Gartner Marketing & Communications Podcast

#Hashtags, The Gartner Marketing & Communications Podcast

Gartner

About this podcast

Tune into #Hashtags, A Gartner Marketing and Communications Podcast, to get the inside scoop on timely topics for marketing and communications professionals. We’ll sit down with some of our best thinkers to share practical tips and strategic insights to help you stay ahead of the curve and add value to your organization.

more

Language

Categories

Business/Management Business/Careers Business/Marketing

Top CategoriesView all

Religion & Spirituality Society & Culture Music Christianity Education Business Arts Technology Comedy TV & Film

53 episodes

GenAI Is Coming for Your Reputation

GenAI Is Coming for Your Reputation

These heady early days of GenAI seem equal parts opportunity and threat. In today’s #Hashtags, we talk about how comms and marketing leaders are racing to protect their brands from deep fakes and bad actors externally — while fending off damaging missteps and backlash inside their own walls.

00:53:04

What Genius Digital Marketing Brands Do Differently

What Genius Digital Marketing Brands Do Differently

Best practices are constantly evolving in the digital marketing terrain. To help CMOs keep pace and drive growth, Gartner identified this year’s Genius brands, whose digital marketing performance eclipses that of their peers. In today’s #Hashtags — what CMOs can learn from their success.

00:33:46

Inside the Mind of Your Marketing Talent

Inside the Mind of Your Marketing Talent

Collaboration drag. Design friction. Change and uncertainty. None of this sounds like fun, and it’s what many marketing teams are dealing with. New data from Gartner’s Marketing Talent Survey spotlights some of these urgent challenges which, unaddressed, can keep teams from innovation and success.

00:37:33

Choosing the Right Customer Data Platform

Choosing the Right Customer Data Platform

For years, CMOs have led the charge in managing customer data, relying heavily on customer data platforms. Despite greater consensus on capabilities, CDP tech is increasingly turbulent. CMOs need to act strategically in order to lead on customer data — and Gartner’s new Magic Quadrant can help.

00:37:06

Keeping Up With Wary Consumers in 2024

Keeping Up With Wary Consumers in 2024

While economic indicators point to a robust economy and good days ahead, someone forgot to tell consumers. New data shows that even as they continue to spend, consumers are more skeptical and less loyal. This dynamic is catching many CMOs off-guard and has big implications for 2024 planning.

00:41:41

Where the Best Laid Loyalty Plans Often Fall Short

Where the Best Laid Loyalty Plans Often Fall Short

21 February 2024

Developing a great loyalty program takes a lot of effort — with heavy investment in customer understanding, new technologies and market research. Ironically, many organizations do the hard part, but fail to communicate with their customers — effectively undermining their own loyalty programs.

00:28:20

It’s Game On for AI Implementation

It’s Game On for AI Implementation

07 February 2024

The time for playing with ChatGPT is over! Now is the moment for marketers and communicators to step up and implement AI with a strategic, disciplined approach that reflects the business realities of their entire organization — and prepares them for the real-world impacts this technology is unleashi...

00:37:43

The Most Consequential Consumer Trends of 2024

The Most Consequential Consumer Trends of 2024

24 January 2024

Headlines paint a picture of improving economic indicators, from inflation and jobs to consumer spending. Yet consumer sentiment continues to lean negative and skeptical. Marketing and Communications leaders who understand the underlying trends are best positioned to catalyze success in 2024.

00:52:21

How Google’s GenAI Is Reshaping the Search Game

How Google’s GenAI Is Reshaping the Search Game

10 January 2024

CMOs face new challenges as Google’s generative AI search is set to reshape how consumers search and receive information. Maintaining brand visibility and keeping the click-rates up will require marketing leaders to adopt a nuanced strategy for their content and website experience.

00:30:37

The Problematic Promise of Digital B2B Buying

The Problematic Promise of Digital B2B Buying

13 December 2023

Today’s B2B buyer is a digital-first buyer — one who increasingly expresses preference to navigate their purchase process without the aid of a sales rep. But an over-reliance on digital by both buyers and B2B brands can lead to poor outcomes for both parties.

00:41:45