#Hashtags, The Gartner Marketing & Communications Podcast

In this episode, Gartner Director Analyst Amber Boyes discusses the reputation management challenges CCOs face and why it's more important than ever to shift away from a reactive approach to long-term, proactive strategy. The discussion includes typical misconceptions, guidance around reputation measurement and advice on adjusting for the impacts of AI.Amber Gallihar Boyes is a director analyst...

In this episode of #Hashtags, Gartner analyst Kate Muhl and Gartner researcher Emily Weiss discuss evolving consumer perceptions of GenAI, breaking down the demographics and drivers behind four key groups: enthusiasts, pragmatists, passives, and rejectors. They also cover what GenAI use cases consumers are most receptive to and which ones they are most wary of — and how that translates into risk...

In this episode, Gartner Analyst Iliyana Hadjistoyanova discusses key findings from the 2025 Gartner CCO Spend Survey. Communications leaders will get access to a unique dataset that will enable them to pressure-test their investment decision, defend their current budgets and give them the confidence to ask for more resourcing, if needed.Iliyana Hadjistoyanova supports communications leaders in...

In this episode, Gartner experts Sharon Cantor Ceurvorst and Alexandra Bellis discuss how successful B2B CMOs expand their focus from helping buyers buy to helping buyers manage change. This approach breaks through customers’ uncertainty and builds their confidence to buy and change with you. The discussion includes how to segment your buyers using Gartner’s change readiness profiles.Sharon...

In this episode, Gartner advisor Brianna Lux and Gartner researcher Michelyne Chavez discuss Gartner’s updated Toolkit: Communications Core Competency Framework and Assessment.This Toolkit enables chief communications officers (CCOs) to assess their team on competencies critical to delivering value to the organization. The discussion includes an overview of the structure and function of the...

In this episode of #Hashtags, Gartner analysts Matt Moorut and Leah Leachman discuss Gartner’s annual Genius brand research. This discussion covers key areas distinguishing Genius brands from their peers, and the specific tech and talent strategies that drive these. These insights form a roadmap that CMOs can learn from to improve their own performance.Matt Moorut is an analyst for Gartner for...

In this episode of #Hashtags, Gartner VP Analyst Nicole Greene, and Quantitative Analytics and Data Science Advanced Analytics Director Alexandra Bellis use new data to discuss how CMOs and CCOs can effectively move to a more strategic implementation of AI in order to drive growth and navigate reputation management. They explore the disconnect between widespread AI spending and measurable...

CMOs and CCOs dealing with a social media landscape that’s more fluid than ever are asking themselves and their teams: “What’s the big picture, and how do we prioritize our social media efforts?” On this episode of #Hashtags, Gartner social media expert Claudia Ratterman unpacks the complexities of the social media landscape, focusing on consumer insights and shifting behaviors. She also goes...

In this episode of #Hashtags, Gartner analyst Brianna Lux discusses how ongoing change in organizations is requiring chief communications officers (CCOs) and chief marketing officers (CMOs) to constantly re-establish themselves, disrupting their ability to influence within their networks. The discussion includes how to use best practices from the world of corporate brand and reputation management...

In this episode, Gartner VP Distinguished Analyst, Andrew Frank, discusses how comms and marketing leaders can adapt generative AI (GenAI) models to reflect their brands, both stylistically and substantively. The discussion includes how organizations can use various tools and techniques to create unique, proprietary models and realize the benefits of increased scale and efficiency, consistency of...