Three New Mental Models for Conversion Rate Optimization
Aazar Ali Shad
00:33:59
LinkPodcast
Growth Marketing Stories
About this episode
Jon Macdonald shared his CRO stories and mental models to improve your conversion rates.
We discussed:
1:00 - Intro
1:20 - How his process is different from other CROs
5:36 - What is continual optimization?
7:54 - Why best practices are for beginners?
15:02 - Scientific method vs silver bullets
20:18 - Why should you stop marketing when someone becomes a lead?
24:06 - How to use email marketing the right way?
Key Links
- Jon MacDonald's website: https://jonmacdonald.com/The Good's website: https://thegood.com/Opting in to Optimization bookMy Twitter & LinkedIn