How Message-Market Fit Lifted 300% Conversion Rate for Heights

How Message-Market Fit Lifted 300% Conversion Rate for Heights

Aazar Ali Shad
00:23:08
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About this episode


In this episode, Daphne broke down her process how she increased her company's conversion rate.



Below are some timestamps:



00:59 - A bit about Daphne's growth background



03:22 - The heights story of increasing 300% conversion rate



12:03 - How they drilled down 16 to 3 key value props



13:38 - How churned customers helped



15:35 - How founders were a key persona and why they should not have ignored it.



19:22 - 3 key mental models from this story



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Show notes



    Daphne's LI profile300% increase articleMy LI and Twitter if you wanna connect.