Empowering Women Through Financial Literacy with Dr. Barb Provost of Purse Strings

In this empowering conversation, Malinda sits down with Dr. Barb Provost, founder of Purse Strings and a PhD in Adult Learning, to unpack why women are too often left out of financial education and how to change that. Dr. Barb shares her unconventional path from bank teller to educator to founder, the origin story of Purse Strings, and how her boutique directory vets financial professionals who truly serve women. You’ll hear practical guidance on money mindset, setting solid business foundations, what to avoid (hello, pricey tactics that don’t convert), and why testing and pivoting matter. The episode also previews Malinda and Barb’s upcoming hands-on workshop for women business owners and closes with Dr. Barb’s “magic wand” wish for every entrepreneur: trusted, affordable guidance when decisions get tough, plus one non-negotiable: know your numbers.

What You’ll Learn:

How Dr. Barb’s nontraditional journey led to a PhD and the creation of Purse StringsWhy financial literacy gaps persist—and how money messages shape our choicesWhat Purse Strings is and how its vetted directory helps women find the right prosSmart startup habits: begin as a side hustle, separate finances, hire a bookkeeperMarketing lessons learned (what to test, what to skip, and how long to try it)The power of adult learning principles to teach complex financial topics clearlyPractical steps to build financial confidence and protect your futureHow to join Purse Strings’ weekly “Money Talks” and award-winning podcast

You can connect with Malinda:
www.gratefulconnections.com
Malinda@gratefulconnections.com
@gratefulconnections_co

You can connect with Dr. Barb & Purse Strings:
www.pursestrings.co (free tools, resources, and vetted pros)

Weekly “Money Talks” (Thursdays 11:00–11:30 a.m. CT): https://pursestrings.co/money-talks/

Podcast: Women & Money: The Sh*t We Don’t Talk About: https://pursestrings.co/podcast/

Workshop Tickets and Information: https://go.gratefulconnections.com/strongfoundations