How to Target Your Ideal Customer Avatar in Google Ads Step by Step

In this video, I explain how to use your Ideal Customer Avatar (ICA), also known as Ideal Customer Profile (ICP), to improve your Google Ads targeting and overall online advertising performance. The same concept applies across multiple advertising platforms including Microsoft Ads, Facebook Ads, and TikTok Ads. If you understand who your ideal customer is and how they behave online, you can create campaigns that reach the right audience and generate better results.