When Jennifer Lawrence reached out about starting a beauty brand, Jasmina Aganovic’s first answer was no. So what changed?
In part two of our conversation, the Arcaea founder takes us inside mes°, the haircare brand she co-founded with Lawrence, from the TED talk that sparked their introduction to the year they spent getting to know each other before building a business together. Jasmina explains Jennifer’s vision for “unbothered beauty,” the unexpected science behind the brand’s name, and the three launch products designed to make your routine work around your life: a repair mask that doubles as a wet-look styler, a volumizing scalp treatment, and a serum for refreshing hair between washes.
Don't miss part one for more on Jasmina’s career, biotechnology in beauty, and her fragrance brand, Future Society.
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