Biography Flash Gene Simmons Unveils Massive Kiss Plans From Avatars to Biopics and Rock and Brews Expansion
22 March 2026

Biography Flash Gene Simmons Unveils Massive Kiss Plans From Avatars to Biopics and Rock and Brews Expansion

Gene Simmons - Biography Flash

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Gene Simmons has been busy making major moves this week as Kiss continues its life after retiring from touring in 2023. According to Ultimate Classic Rock, the legendary bassist and Kiss co-founder opened the 19th Rock and Brews restaurant location this week in Royal Oak, Michigan, a sprawling 12,000-square-foot, three-story facility that pays homage to the band's deep connection with Detroit and the classic 1976 anthem "Detroit Rock City." Simmons will be making a personal appearance at the grand opening celebration on April 9th and is scheduled to perform with his solo band at the venue on September 7th.

But the real bombshell news comes from Simmons' recent interview with Ultimate Classic Rock, where he revealed an absolutely staggering slate of projects that will keep Kiss in the cultural conversation for years to come. Most exciting is the long-awaited avatar show that the band teased during their final concert at Madison Square Garden back in December 2023. Simmons promises this immersive experience will blow audiences away with multi-sensory technology that goes far beyond what the Sphere in Las Vegas offers. He's describing it as a mind-bending production featuring dragons breathing real fire, the smell of brimstone, and complete sensory immersion rather than just visual effects. The avatar show will launch worldwide within two years, not confined to a single location.

Beyond that, Kiss has two film projects in active development. Director McG is currently finishing up Baywatch before moving on to direct the Kiss biopic being co-produced by Mark Canton, with scripting and casting underway. A documentary about the band is already finished but awaits a release date announcement. There's also a cartoon series in development with Warner Brothers.

On the live front, Kiss Kruise Landlocked in Vegas is returning this November, following last year's successful event where Simmons, Paul Stanley, Eric Singer, and Tommy Thayer performed unmasked and in casual settings. Before that, Simmons and Stanley will be inducted into the Songwriters Hall of Fame on June 11th in New York City, joining an illustrious class including Taylor Swift, Kenny Loggins, and Alanis Morissette.

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