05 November 2025
S6 Ep23: Courage Is the New Competitive Advantage: Christopher Williams on Leading Through Uncertainty
GAMETIME WITH SHAUNA GRIFFITHS. CONVERSATIONS WITH IMPACTFUL LEADERS.
About
In a time when leaders everywhere are navigating uncertainty, Christopher Williams reminds us that courage isn’t about fearlessness — it’s about choosing action despite fear.
Christopher has spent his career leading transformation at some of the world’s most iconic brands — Nike, adidas, Gap, VF Corp — and now helps boards and executive teams at high-growth companies drive sustainable impact through his firm, Custament Partners.
In our conversation, we explored:
Christopher has spent his career leading transformation at some of the world’s most iconic brands — Nike, adidas, Gap, VF Corp — and now helps boards and executive teams at high-growth companies drive sustainable impact through his firm, Custament Partners.
In our conversation, we explored:
What courageous leadership really looks like in turbulent times
How to balance commercial success with meaningful impact
The “7 Choices” from his upcoming book Courage: Living a Life Without Regret
Proving yourself to yourself
Playing The Sport of Leadership with the mindset of a Leadership Athlete
And so much more!
My favorite takeaway?
“Meaningful transformation happens at the intersection of curiosity, strategic thinking, human connection, and courage.”
🎧 Listen to the full episode and bolster your courage in business and life!