Hooked: How to Build Habit-Forming Products by Nir Eyal | Key Ideas and summary
About this episode
Hooked: How to Build Habit-Forming Products by Nir Eyal
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Download FWD App from getforward.app to get access to curated ideas from the best books, articles and podcasts.