
870. Steve Wheatcroft - Every Problem (& Solution!) Revolves Around PEOPLE
Fullerton Unfiltered
On this episode, I’m joined by Steve Wheatcroft — a guy who scaled his company to $30M, successfully exited, and then went on to lead a private equity roll-up to $100M. Steve has seen growth at every level and knows one thing for sure: every problem and every solution in business comes down to people.
We dig into what it takes to build a winning team, why people are the biggest challenge and the greatest asset in any organization, and how leadership at scale always circles back to developing and empowering your team. Whether you’re running a small crew or eyeing a massive operation, this conversation will help you rethink how you lead and grow through people.
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