Fullerton Unfiltered

Good is comfortable, but great requires action. In this episode, we unpack the bias to act — why moving forward, even imperfectly, is what separates average results from extraordinary ones. If you’ve ever wondered what the true difference is between good and great in business and life, this conversation will light a fire under you. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨...

In this episode, I sit down with Benji Carlson, EVP of Community at Leanscaper, to talk about how AI, people, and purpose are reshaping the green industry. We explore the massive transformation already underway, what it means for lawn and landscape businesses, and why now is the time to embrace change and be part of the movement. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨...

In this episode, I sit down to debrief the Harvest of Knowledge conference and share some of the biggest takeaways from Sam Gemble and other incredible voices who brought fresh insights on leadership, culture, and accountability. We’ll talk about what stood out, what we can implement right away, and why events like this push us to level up as owners and leaders. I’ll also break some exciting...

Join Liz and me as we share a fresh update on what’s happening with Brian’s Lawn Maintenance. From the excitement of adding a new truck to the fleet to the bigger vision we’re chasing for the next season, we’ll take you behind the scenes of the moves we’re making and where we’re heading next. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is locked,...

On this episode, I’m joined by Steve Wheatcroft — a guy who scaled his company to $30M, successfully exited, and then went on to lead a private equity roll-up to $100M. Steve has seen growth at every level and knows one thing for sure: every problem and every solution in business comes down to people. We dig into what it takes to build a winning team, why people are the biggest challenge and the...

In this episode, I sit down with Steven Bennett from LMN right at my kitchen table to talk about why the green industry is so much more than cutting grass or moving snow. We explore what it means to belong to a community with a mission, how this work builds a lasting legacy, and why there’s such an energy around being part of something bigger than yourself. If you’ve ever wondered what makes this...

In this episode of the Fullerton Unfiltered Podcast, I’m joined by Tommy Cole to unpack the heart behind the Leanscaper movement. It’s more than just a buzzword — being a Leanscaper is about building a smarter, more connected landscaping community that shares ideas, supports one another, and drives the industry forward. We also dive into the exciting role of Leanscaper AI, the innovative tools...

Take a trip with me to Iron Mountain, the home of BOSS Snowplow. In this episode I share what it was like visiting their headquarters, learning firsthand about their latest products, and seeing how they’re shaping the future of snow and ice management. From cutting-edge tech to the platforms and tools that are changing the way contractors work, we dive into where BOSS has been and where they’re...

Stepping into entrepreneurship often starts with a decision, not a perfect plan. In this episode, we talk about the power of committing first and figuring it out later — leaning into bold moves, embracing risk, and surrounding yourself with the right environments that push you to grow. If you’ve been waiting for the “perfect time” to start, this conversation is your reminder that the leap itself...

In this episode, I take a pause from business as usual to reflect on the recent loss of Charlie Kirk. It’s a time to grieve, pray, and lift up our country as we process this heavy moment together. Sometimes we just need to slow down, find perspective, and remember what really matters. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE! 🚨 Lawntrepreneur Academy LIVE 2025 is locked, loaded, and...