About
Brad Pitt's F1 movie just made 629 million dollars in theaters, became the highest-grossing sports film ever, then absolutely destroyed streaming records on Apple TV—and somehow accidentally taught Hollywood you don't have to choose between theaters and streaming, you can dominate both. Apple didn't just buy a movie, they bought the entire sport too, locking down exclusive Formula 1 race rights for five years right after the film broke records. This is the actual blueprint for how to win the streaming wars while everyone else is still panic-buying superhero franchises and watching Netflix fight Paramount over who gets to own Warner Bros.