APEC special: Between strings and borders
30 October 2025

APEC special: Between strings and borders

Footprints

About
Nestled in the mountains of southwest China's Guizhou Province, Zheng'an County has become the world's guitar capital – producing one out of every seven guitars around the globe. Amid the hum of factories and the rhythm of craftsmanship, a 25-year-old South Korean named Kim Jung-hun has found his place. As a sales manager for a South Korean guitar accessories company, Kim is embracing new opportunities in this guitar town.