The guest on the eighty-fourth episode of Folha Seca is Jan de Jong, CEO of the Eredivisie CV and former CEO of Feyenoord Rotterdam. Throughout the conversation, Jan discusses his journey from the Dutch public broadcaster NOS to football leadership. He reflects on his time at Feyenoord, detailing key infrastructure achievements like the new training ground and youth academy, while also navigating the unique emotional intensity of managing a top club. In his current role as Eredivisie CEO, he covers the league's strategic innovations—from its new broadcast rights deal to financial solidarity mechanisms—and addresses the challenges of keeping the league competitive in Europe. Jan also shares his leadership philosophy, emphasizing transparency, empowerment, and reflection, offering a comprehensive view on the challenges of modernizing Dutch football.