Why is Nike So Disconnected?
01 July 2026

Why is Nike So Disconnected?

Fire Footwear: Sneakers Talk (with Matt Frates)

About

In what feels like a thriving era for sneakers, Nike seems a bit out touch. Sure, they lead in terms of sales and money on a global level, but where are they on the streets? Where are they with the culture? Matt discusses.

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