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Why Your Farm Will Fail Charging Low Prices (1 of 2)
05 October 2026

Why Your Farm Will Fail Charging Low Prices (1 of 2)

Farm Small Farm Smart

About

There's a number most farmers never calculate: the minimum price you need just to break even.

Diego walks through the math that separates small farms that survive from the ones that slowly bleed out: why wholesale is a volume game you were never set up to win, why direct-to-consumer is the only model that works at small scale, and why charging too little costs you in two directions at once. 

Watch the episode here!

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Listen to other podcasts on the Modern Grower Podcast Network:
 Carrot Cashflow
 Farm Small Farm Smart
 Farm Small Farm Smart Daily
 The Growing Microgreens Podcast
 The Urban Farmer Podcast
 The Rookie Farmer Podcast
 In Search of Soil Podcast

Check out Diego's books:
 Sell Everything You Grow on Amazon 
 Ready Farmer One on Amazon

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