How the Smartest Farmers I Know Stopped Competing and Started Winning

A farmer I interviewed was doing everything right — certified organic, quality product, good prices, showing up every week. Three years in, the farm was cash-neutral. Not losing money, not making it. Then he moved towns. Same farmer, same crops, same methods. First market day in the new town: $247. By peak season: $1,500 days. Within five years: over $200,000 gross. Nothing about his farming changed. Everything about his positioning did.

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