In this episode of the EY Sustainability Matters podcast, Bruno Sarda hosts a discussion with Mark Greatrex, President of Cox Communications, and Tom Kiernan, CEO of American Rivers, about the pivotal role of water in supporting communities and businesses. The guests emphasize that, amid increasing challenges such as nature loss, pollution, drought, flooding and climate extremes, safeguarding rivers is now more critical than ever for commercial interests and economic health.
The dialogue explores how organizations can deepen their understanding of their reliance on healthy river systems, advance solutions through collaborative efforts, and promote water-positive and nature-positive practices.
Additionally, the speakers underscore the importance of strategic partnerships in achieving watershed-scale outcomes. Effective collaboration between businesses and nonprofit organizations facilitates data sharing, strategic alignment, and the development of practical projects that provide multifaceted benefits to communities, industry and ecosystems.
Both guests highlight the value of establishing relationships prior to crises, ensuring that trust and momentum are established when challenges inevitably arise.