Engage and Grow Customers on Social Media l Time Tested Tactics with Shannon McKinstrie

In this episode, Sean is picking the brilliant "social media mind" of nationally-recognized social  media expert, Shannon McKinstrie. Most businesses are making social media harder than it needs to be. Shannon reveals the simpler way to build attention, trust, and sales online without forcing yourself into a content machine that feels fake, exhausting, or random. If you have been posting but not getting traction, this conversation shows you why. Shannon breaks down the mindset shifts, content patterns, and platform strategy that help real businesses turn social media into something that actually works, from the inside out.

You’ll discover:

Why undercharging and working with the wrong clients can quietly stall your growth for years

The content framework Shannon uses to make posts grow, nurture, and sell at the same time

Her “four H’s” approach to content: humorous, helpful, heard, and happening

How to create social media that feels human, even if you sell plumbing, insurance, or another “boring” service

Why reels, comments, shares, watch time, and engagement rate matter more than vanity metrics

How to choose the right platform instead of trying to be everywhere at once

Shannon also shares practical advice for people who hate being on camera, including how to start with Instagram Stories, how to practice without pressure, and why talk-to-camera videos usually work best when they stay simple, shareable, and specific. She explains why the first three seconds matter, but so does every three seconds after that.This episode is especially useful if you are trying to grow a personal brand, service business, or local company and you want your content to feel natural instead of forced. Shannon makes a strong case that social media success is not about posting more—it is about creating connection, keeping attention, and showing up in a way that makes people want to stay.Perfect for entrepreneurs, marketers, and business owners who want a clearer social media strategy they can actually stick with.

Shannon McKinstrie is a social media strategist and the host of Good Content, where she teaches quick, practical wins for building better content. She is known for helping brands use Instagram, LinkedIn, Threads, and TikTok with a strategy that converts attention into business.

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Sep. 22, 2026 @ 6AM
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