15 May 2025
Why Tiny Experiments Might Be the Key to Sustainable Success
The Duct Tape Marketing Podcast
About
Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and founder of the wildly popular Ness Labs—a platform focused on mindful productivity and creative experimentation. A former marketing executive at Google, Anne-Laure brings both scientific rigor and real-world insight to the conversation. In this episode, she shares ideas from her new book Tiny Experiments, revealing how to break free from rigid goal-setting and design small, curiosity-driven experiments that foster personal and professional growth. Listeners will walk away with a powerful mindset shift and practical tools for embracing uncertainty and unlocking creativity through experimentation.
Today we discussed:
00:09 Introduction to Anne-Laure and the concept behind Tiny Experiments
02:11 How a health scare triggered Anne-Laure's career shift
03:41 Why we're obsessed with goals—and how it can be harmful
05:42 The myth of public accountability: Why telling people your goals might not help
06:47 What exactly is a tiny experiment?
07:36 Reframing weight loss or health goals as experiments
09:33 Applying the PACT framework to business and marketing
11:47 How fear of failure—and fear of success—affect experimentation
13:23 Practicing curiosity-driven intelligence in life and business
16:54 Using AI as a tool for reflection and experiment design
17:57 Personal stories: How tiny experiments shaped Anne-Laure’s life and work
19:53 Where to connect with Anne-Laure and learn more
More About Anne-Laure Le Cunff:
Check out Anne-Laure Le Cunff's Website: https://nesslabs.com
Tiny Experiments by Anne-Laure Le Cunff on Amazon: https://www.amazon.com/s?k=tiny+experiments+anne-laure+le+cunff
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Today we discussed:
00:09 Introduction to Anne-Laure and the concept behind Tiny Experiments
02:11 How a health scare triggered Anne-Laure's career shift
03:41 Why we're obsessed with goals—and how it can be harmful
05:42 The myth of public accountability: Why telling people your goals might not help
06:47 What exactly is a tiny experiment?
07:36 Reframing weight loss or health goals as experiments
09:33 Applying the PACT framework to business and marketing
11:47 How fear of failure—and fear of success—affect experimentation
13:23 Practicing curiosity-driven intelligence in life and business
16:54 Using AI as a tool for reflection and experiment design
17:57 Personal stories: How tiny experiments shaped Anne-Laure’s life and work
19:53 Where to connect with Anne-Laure and learn more
More About Anne-Laure Le Cunff:
Check out Anne-Laure Le Cunff's Website: https://nesslabs.com
Tiny Experiments by Anne-Laure Le Cunff on Amazon: https://www.amazon.com/s?k=tiny+experiments+anne-laure+le+cunff
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts